Lois was born in 1962. In the 70s Lois became one of the most important and relevant Jeans brand worldwide.
In a short period of time Lois became an icon of street alternative social movements. Lois made a revolution in the Jeans industry turning into an iconic brand and reknown worldwide in a category where American Jeans brands
were very strong.In the 80s Jeans were no longer a thing for youngsters and turned into what they are today: both gender clothing for all ages; fact that helped Lois to grow up to what the brand is today.